TABA Case Studies

Different problems. Measurable outcomes.

See how we have helped businesses reduce wasted spend, move inventory, increase orders and improve return across Google Ads, Meta Ads and the wider conversion journey.

Selected client outcomes shown below. Individual results vary by business, offer, market, budget and starting point.
Real work.
Real account data.
Sadaqa Welfare Fund 12x ROAS after restructuring the advertising ecosystem.
Dried Fruits 72% of targeted inventory moved through Meta Ads.
Online Butcher 23.5x ROAS with a 355% increase in online orders.
Selected outcomes
Approx. 50% less total ad spend Sadaqa Welfare Fund
11 wholesale enquiries Dried Fruits Meta campaign
42% lower CPC Online Butcher Google Ads
Selected work

Start with the business problem. Then look at the result.

These are not three versions of the same campaign. One needed greater advertising efficiency, one needed to move time-sensitive stock, and one needed to scale ecommerce sales profitably.

CASE 01 / NFP
12x average ROAS after restructuring the digital marketing ecosystem
Sadaqa Welfare Fund

Higher return while spending approximately 50% less.

The challenge was not simply to buy more traffic. The account needed a cleaner structure, stronger conversion signals and a more efficient way to turn advertising spend into donations.

12x ROAS Approx. 50% less total ad spend NFP Donations
CASE 02 / META ADS
72% of targeted inventory moved through a time-sensitive Meta Ads campaign
Dried Fruits

Turned expiring inventory into revenue before time ran out.

The commercial problem was immediate: stock had to move. The campaign focused creative, offer and targeting around that constraint, generating both ecommerce revenue and wholesale interest.

72% targeted inventory moved 4.1x ROAS 11 wholesale enquiries Meta Ads
CASE 03 / ECOMMERCE
23.5x ROAS achieved while scaling online orders
Online Butcher

Scaled ecommerce orders while lowering the cost of traffic.

Campaign optimisation improved both efficiency and volume, producing a 355% increase in online orders while reducing CPC by 42%.

23.5x ROAS +355% online orders 42% lower CPC Google Ads
What connects the work

Different channels. Same commercial discipline.

01 / DIAGNOSE

Find the actual constraint.

More traffic is not always the answer. We identify whether growth is being limited by targeting, offer, tracking, conversion or follow-up.

02 / FIX

Build around the commercial objective.

Campaign structure, creative, landing pages and measurement should all point toward the outcome the business actually values.

03 / SCALE

Put more behind what earns it.

Budget grows when the evidence supports it, not simply because the campaign has been running for another month.

Your business will have a different problem.

Find out what is holding your growth back.

We will review the current marketing setup, identify the commercial gap and show you where the strongest opportunity sits.

Book a Growth Review →
Want results like these? Start with the growth gap.
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