Serena Fashion is a luxury fashion boutique known for elegant, modest wear. They approached TABA Digital Agency to scale online sales, reach new audiences, and build consistent engagement on Meta platforms (Facebook & Instagram).
Before partnering with TABA Digital, Serena Fashion was running generic ad campaigns that lacked structure, creative testing, and clear audience segmentation. Despite a strong product line, the brand wasn’t achieving steady returns on ad spend (ROAS) or brand visibility.
We built a full-funnel Meta Ads framework focused on:
Audience segmentation: separating cold, warm, and retargeting groups
Creative testing: multiple ad creatives designed to highlight high-intent products
Dynamic product ads: syncing catalogue for automated best-seller promotion
Conversion tracking: ensuring accurate pixel data and optimised event setup
We also introduced seasonal promotions tied to modest fashion trends to increase click-through rates and conversions.
Within three months:
355% increase in total sales
23x return on ad spend (ROAS)
Cost per purchase reduced by 47%
Engagement rate doubled across both Meta platforms
Data-driven creative testing and structured Meta Ads scaling can turn a small fashion brand into a profitable online powerhouse. Serena Fashion continues to work with TABA Digital on expanding into international markets.
Meta Ads | Creative Design | Conversion Tracking | Performance Optimisation