FreshMart Grocery is a growing grocery retailer offering premium produce and weekly specials. They partnered with TABA Digital Agency to boost online orders, attract new shoppers, and improve ad performance through Google Ads.
FreshMart had been running broad, unoptimised campaigns with limited audience targeting and poor tracking. Their ads were generating clicks but not sales, and the cost per conversion was rising. The goal was to increase online orders and in-store traffic while improving efficiency.
We implemented a hybrid Google Ads strategy that combined Search Campaigns with Performance Max (P-Max) to reach shoppers across multiple touchpoints.
Key actions included:
Search Campaigns: targeted high-intent keywords such as “online grocery delivery” and “fresh food offers.”
Performance Max: used FreshMart’s product feed to promote top-selling items across Search, Display, and YouTube.
Ad Extensions: highlighted weekly deals, free delivery, and loyalty rewards.
Tracking Optimisation: connected GA4 with enhanced conversions for precise performance measurement.
After eight weeks of optimisation:
23.5x Return on Ad Spend (ROAS)
355% increase in online orders
Cost per click reduced by 42%
Customer retention improved through remarketing audiences
Combining Search and Performance Max campaigns creates a powerful synergy for e-commerce and retail. With refined targeting and creative testing, FreshMart turned its ads into a profit engine.
Google Ads | Performance Max | Conversion Tracking | Campaign Optimisation